McLAREN REGIONAL MEDICAL CENTER ANNOUNCES NEW NAME
Name and logo changes part of McLaren Health Care rebranding initiative
FLINT, Mich.— Officials at McLaren Regional Medical Center have announced a new name for the hospital that strengthens its position at the heart of one Michigan’s largest and fastest growing health care families, McLaren Health Care.
McLaren Regional Medical Center’s new name is McLaren–Flint. The Great Lakes Cancer Institute located on the McLaren campus is now called McLaren Cancer Institute. The rebranding initiative is part of McLaren’s strategic plan to enable it to have a single identity that reflects the scope and impact of the organization across the state. Effective Jan. 19, all McLaren subsidiaries bear the McLaren name.
“McLaren Flint has proudly borne the name McLaren for more than 60 years, starting when McLaren General Hospital opened here in 1951,” said Don Kooy, president and CEO of McLaren Flint. “Over that time, the name McLaren has become synonymous with quality care, skilled and compassionate staff and physicians, advanced technology and treatment and community benefit. We are proud that the name that has served us so well is now being extended to McLaren facilities across the state.”
Kooy stressed that while the name is slightly different, patients at McLaren Flint will get the same great care they’ve come to expect. He added that the Flint orientation in the name is more than just a geographic indicator. It is symbolic of the medical center’s commitment to the greater Flint and Genesee County community as well as its position at the heart of the McLaren Health Care system.
“As one of the largest health care systems in Michigan, McLaren is able to provide people with greater access to high-quality medical care, including life-saving clinical trials, and the latest, most advanced technology,” noted Philip A. Incarnati, President and CEO of McLaren Health Care. “It’s a testament of our commitment to make individuals healthier and communities stronger.”
Along with the name change, the logo identity has been redesigned. Care was taken to maintain the basic color of McLaren’s logo to retain its brand equity as a strong and stable health care services provider. The new logo, however, better expresses McLaren’s strong momentum and forward-thinking principles. The “dual infinity” icons, critical elements of the new logo, represent McLaren’s balance of serious medicine and compassionate care, along with, of course, its endless possibilities.
The initiative was announced internally in late fall 2011 after conducting focus group sessions among consumers across the state to investigate how a potential name change might be perceived. There was an immediate positive reaction.
“We were amazed by the amount of positive feedback we received,” said Kevin Tompkins, vice president of marketing for McLaren Health Care. “The focus group participants said that changing the name of their local hospital to include the name McLaren would be a true advantage. Their input was very important in guiding the decision to move our health system to a single unified brand.”
A new marketing campaign is set to launch in late January. Officials have begun changing signs, name badges, uniforms, collateral and more to reflect the new name.
About McLaren Flint
McLaren Flint is a nonprofit, tertiary teaching facility with 416 beds located in Flint, Michigan. MRMC is affiliated with Michigan State University (MSU) College of Human Medicine in its medical residency programs, including family practice, internal medicine, general surgery, orthopedic surgery and radiology. McLaren Flint also maintains a hematology/oncology fellowship program in partnership with MSU and a surgical oncology fellowship. McLaren Flint is certified as a Blue Cross Blue Shield of Michigan Cardiac Center of Excellence and as a Center of Distinction for Hip and Knee Replacement and Spine Surgery. The medical center is also designated as a Bariatric Surgery Center of Excellence and is certified by the Joint Commission as a Primary Stroke Center. Other service line centers of focus include cancer, neurosciences, and minimally-invasive surgery.
About McLaren Health Care
With headquarters in Flint, Mich., McLaren Health Care is annually recognized as one of the top Integrated Health Networks in the nation. McLaren is one of the largest health care providers in the state with a system that reaches nearly 35 percent of Michigan residents through more than 200 locations, 17,000 employees and 11,000 network physicians. McLaren Health Care had net revenues of $2.1 billion in 2011 and has experienced double-digit growth each year since 1989. The nonprofit system includes medical centers in Bay City, Flint, Lapeer, Lansing, Mount Clemens, Mount Pleasant, Petoskey and Pontiac. Additional health care services are provided at McLaren–Clarkston; McLaren Bay–Special Care in Bay City; McLaren Orthopedic Hospital in Lansing; and McLaren Proton Therapy Center in Flint (beginning late 2012). McLaren Health Care also operates McLaren Medical Group, an employed physician network; McLaren Homecare Group, an award-winning home health, hospice and medical supplies provider; McLaren Health Plan, a licensed HMO offering benefit plans for commercial businesses and Medicaid recipients; and McLaren Cancer Institute, the largest cancer care network of its kind in the state. For information, visit mclaren.org.