Though he tried to stop dozens of times, smoking was part of Steve Hollenbeck’s life for decades. “When I was a teenager, the macho man had to smoke, had to be the Marlboro man,” said Steve. “I tried to quit probably 30 times, but when my wife, Nora, got throat cancer, and she quit smoking, I quit cold turkey. I didn’t want to smoke in front of her. That time it just worked.” In 2015, just two years after giving up cigarettes for good, Steve was stunned to find out that he had lung cancer. “I was ...